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Business: Marketing

Marketing Resources at Watson Library

Watson Library has a variety of books and eBooks on Marketing and related topics. The books listed below are a sampling of what we have available in the library - to find more, check our library catalog, or ask us for help! 


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Resources on the Web

Campus Resources

Wilmington College - Official Business Department Page

Credo Reference

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Credo Reference is our scholarly alternative to Wikipedia. It allows you to search hundreds of reference books on a wide variety of subjects. Use this search box to browse Marketing and related topics from titles including:

Key Concepts in Marketing
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Sage UK 2009
 
Teach Yourself: Mobile Marketing In A Week
In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns.
John Murray Learning 2019
 
Teach Yourself: The Ultimate Marketing & PR Book
The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
Hodder & Stoughton 2018


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