Business: Marketing

Watson Library has a variety of books and eBooks on Marketing and related topics. The books listed below are a sampling of what we have available in the library - to find more, check our library catalog, or use the "Ask Us!" tab on the left for help. 

• Marketing / Le Meunier-FitzHugh, Kenneth. -- Available through the library catalog as a eBook
• Online marketing / Ralf T. Kreutzer. -- Available through the library catalog as a eBook
• AI in marketing : master techniques to make AI work for you / Mike Moran./ edited by Alan J. Nixon. -- Available through the library catalog as a eBook

Search Marketing Databases

• Bloomberg Businessweek
  • Business news and access to Bloomberg's market data and political coverage.
• CNN Business
  • Business news from CNN.
• University of New Hampshire - Franklin Pierce School of Law Blog
  • A blog from the University of New Hampshire.

Credo Reference is our scholarly alternative to Wikipedia. It allows you to search hundreds of reference books on a wide variety of subjects. Use this search box to browse Marketing and related topics from titles including:

Key Concepts in Marketing

Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Sage UK 2009

 

Teach Yourself: Mobile Marketing In A Week

In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns.

John Murray Learning 2019

 

Teach Yourself: The Ultimate Marketing & PR Book

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Hodder & Stoughton 2018

Wilmington College - Official Business Department Page